1990 Valerio Matanò began his business as a salesman and after two years became area manager.
1993 He founded PROMOITALIA, in Naples, and began working as a distributor of cosmetics, aesthetic medicine equipment and, in subsequent years, products for plastic surgery.
2000 The company begins manufacturing under its own brand name cosmeceutical products and simultaneously researches new products, creating several which are then patented. Also begins exportation of its products.
2001 The company creates a network of international distributors for all three sectors of activity (cosmeceutical products, aesthetic medicine equipment and products for plastic surgery).
